Last modified: 2022-01-09
Abstract
Kampung Chocolate is the only cocoa educational tour in Blitar Regency, precisely located in Plosorejo Village, Kademagan District. The development of this type of artificial tourism into educational tourism is one of the diversification of tourism products in Blitar Regency. Educational tourism is a new market opportunity in the tourism service business. The number of visitors who come to Kampung Chocolate educational tourism makes this tourist attraction continue to innovate, including adding existing facilities, providing improved service quality and providing prices that are acceptable to visitors. Therefore, this study aims to examine the most dominant factors between price, quality of service and facilities on the decision to visit Kampung Chocolate. This study uses quantitative techniques and results that the facility is the dominant variable in the decision to visit.