Date: 2023-12-06 10:00 AM – 02:40 PM
Last modified: 2023-12-06
Abstract
One of the destinations that is currently developing marketing through digital-based promotion strategies is Bogor Regency which now also has a new tagline for destination brands namely "The City of Sports and Tourism. In addition to prioritizing the City of Sports and Tourism program, the Bogor Regency government will also develop tourism in rural areas, by holding Village Festivals to building infrastructure and building sports venues as supporting facilities. Because Bogor Regency also wants to promote its regions and tourist objects not only depend on its new destination brand, the government plans to create digital-based promotions, websites, applications and digital platforms. This study aims to promote digital promotion strategies that are ideal for promotion use in Bogor Regency. In this study, using qualitative research. The results of this study are of 112 tourist attractions visited by tourists who are attracted by tourists are Puncak, Taman Wisata Matahari and Cainten Bakukung Tourism in Leuwiliang. The reason tourists choose Bogor Regency as an average tourist destination is because it is close to the city because tourists found are from Jakarta. Get more information about Bogor Regency through social media, no one knows about advertisements or print magazines or billboards and videotrons. The government currently divides its website into 2 namely websites for travel news needs and special websites for tourism information. The government still needs to update data and increase promotions in electronic media so that tourists are more interested in visiting tourist sites than in the Peak Area.